Pharmacist by training, platform migration lead by trade, and a builder of AI that runs inside daily operations.
Ahmed Nabil Rady is an E-commerce Technical Manager at Al-Dawaa Medical Services Co. (DMSCO), one of Saudi Arabia's largest pharmacy chains, where he leads the e-commerce technical team behind the Al-Dawaa website and mobile apps. He led the enterprise migration from Magento to SAP Commerce Cloud (Hybris), the integration of a telemedicine ecosystem with the commerce platform, and the Al-Dawaa Plus cross-border launch. He combines healthcare domain knowledge with hands-on delivery of AI systems: WhatsApp chatbots, AI-generated IVR, RAG-based UAT automation, and self-built products such as OmniPlanner and NutriTrack AI. He works in Arabic and English.
Selected impact
- 1M+ downloads · 4.6–4.7 ★Technical owner of the Al-Dawaa iOS and Android apps: 4.7 on Google Play (30K+ reviews) and 4.6 on the App Store (158K+ ratings in Saudi Arabia), as of September 2026.
- Magento → SAP Commerce CloudMigration lead for Al-Dawaa web and mobile commerce, 2021 to 2025: catalog, customer and order migration, payment gateways, shipping providers, Dynatrace APM.
- 4-vendor telemedicine ecosystemIntegrated with SAP Commerce Cloud, from video, voice and chat consultation to prescription-to-cart and home delivery or click-and-collect.
- Al-Dawaa Plus (Imported)Cross-border launch: SAP Commerce Cloud, SAP ERP and OMS integration, inventory synchronization, international shipping partners.
- 30% lower call-center loadBilingual WhatsApp chatbot on Chatlayer by Sinch, integrated with Hybris, CRM and the pharmacy back office.
- Weeks → hoursIVR script turnaround with AI-generated bilingual voice prompts across all branches.
- 27,000+ UI screensDelivered across iOS, Android, web and responsive web with external design partners, under one design-governance process.
- 900+ pharmacy branchesVerified and standardized on Google Business Profile, lifting local search visibility across Saudi Arabia.
Experience
Al-Dawaa Medical Services Co. (DMSCO)
Feb 2019 – present · Al Khobar / Dammam, Saudi Arabia
Apr 2023 – present
E-commerce Technical Manager
Leads the E-Commerce Technical Team (technical specialists, data analyst, coordinator) that owns the Al-Dawaa web store and iOS/Android apps on SAP Commerce Cloud and their integrations with ERP, OMS, CRM, loyalty (Arbahi), payments, last-mile delivery and telemedicine partners.
- Delivery lead for the Integrated Digital Health & Telemedicine Ecosystem (Oct 2025 – Feb 2026): aligned roadmaps and sprints across four technology partners, defined integration standards, and led end-to-end validation of the patient journey.
- Technical lead for Al-Dawaa Plus (Imported / bonded zone), launched 2026: SAP Commerce Cloud, SAP ERP and OMS integration, inventory sync, shipping-partner tracking for international orders.
- Completed the Magento → SAP Commerce Cloud migration (Mar 2021 – Sep 2025) and supervised the earlier move from Adobe Commerce hosting to AWS.
- Owns the technical delivery and health of the Al-Dawaa apps (1M+ Android downloads; 4.7 on Google Play, 4.6 on the App Store as of September 2026): release coordination with the mobile vendor, crash-free rate, performance and checkout-funnel monitoring.
- Built a RAG-powered UAT and SOW assistant on n8n (2025) that drafts Panaya-style test cases from requirements, tickets and past defects, and flags scope gaps against technical documentation.
- Built UAT Champion (2025): a gamified, bilingual bug-reporting and retest platform with AI-assisted analysis, voting-based suggestions and automated Excel reporting.
- Designed and shipped the WhatsApp chatbot on Chatlayer by Sinch (2024): store finder, product search, promotions, order status and loyalty points in Arabic and English. Call-center load down 30%.
- Introduced AI-generated IVR recordings (2023 – 2025) for customer service, pharmacy inquiries, e-commerce support, loyalty and delivery tracking, in Arabic and English.
- Authors scopes of work and business requirements for e-commerce, OMS, payments, insurance and HIS-integration projects.
Jan 2021 – Apr 2023
Senior E-commerce Technical Specialist
- Started and drove the Magento → SAP Commerce Cloud migration: catalog, customer and order data migration, omnichannel architecture, UAT cycles and bug triage, payment gateway and shipping integrations.
- Led the customer journey and design delivery program (Apr 2020 – Aug 2021): 27,000+ screens across four platforms, design governance, review and approval cycles, and linkage of design outputs to UAT and scope validation.
- Core team for the Quick Commerce soft launch (30 to 60 minute pharmacy delivery).
Feb 2019 – Mar 2021
E-commerce Content Writer
- Spearheaded Google Business Profile verification for 900+ pharmacy branches (Mar 2019 – Jan 2020): bulk verification, standardized listings, photos and geolocation, review management, ongoing update process.
- Produced bilingual product and category content for the e-commerce catalog.
Independent products
Self-hosted, AI-augmented project management platform built on an open-source core and deployed as a single Docker stack (Caddy, Cloudflare, Hetzner) with encrypted off-site backups. Designed and shipped: approvals, forms, workload views, a no-code automation rules engine with a visual canvas, AI teammates behind a default-deny guardrail layer, a remote MCP server with OAuth 2.1 for AI assistants, a Chrome extension for AI writing and task capture on any website, a Telegram bridge with Arabic voice and image input, and a capture-invisible desktop teleprompter.
Bilingual (English/Arabic, RTL) nutrition and health management web app: multi-provider AI food recognition (OpenAI, Gemini, Claude, BioMistral), a medical nutrition chatbot for chronic conditions, personalized diet plans, progress tracking and an admin dashboard.React · TypeScript · Node.js · PostgreSQL · PWA
Skills
- Commerce platforms
- SAP Commerce Cloud (Hybris)Magento / Adobe CommerceOMSSAP ERP integrationPayment gatewaysFarEye last-mileLoyalty programsQuick commerceCross-border e-commerce
- Healthcare and regulatory
- Pharmacy e-commerceTelemedicine integrationPrescription workflowsInsuranceHIS integrationZATCAPDPLVision 2030 digital health
- AI and automation
- RAG pipelinesn8nOpenAI · Gemini · Claude APIsChatlayer by SinchWhatsApp BusinessAI voice / IVRMCP serversAI agents with guardrails
- Delivery
- Vendor orchestrationSOW and BRD authoringUAT strategyPanayaDynatrace APMLuciq app healthZeplinDockerCloudflare
- Leadership
- Technical team managementCross-functional coordinationBilingual stakeholder communication
Education & certifications
- Bachelor of Pharmacy (B.Pharm.)Alexandria University, Egypt · Grade: high merit
- Diploma in Pharmaceutical MarketingCambridge International College
- Artificial Intelligence FundamentalsIBMIssued Mar 2025
- Fundamentals of Predictive Project ManagementProject Management Institute (PMI)Issued Nov 2023
- Introduction to Cognitive Project Management in AI (CPMAI)Project Management Institute (PMI) · certificate of completion
Frequently asked
- Who is Ahmed Nabil Rady?
- An E-commerce Technical Manager at Al-Dawaa Medical Services Co. in Saudi Arabia, a pharmacist by training who leads the technical team behind Al-Dawaa's SAP Commerce Cloud web store and mobile apps.
- What is Ahmed Rady known for?
- Leading Al-Dawaa's Magento to SAP Commerce Cloud (Hybris) migration, integrating telemedicine with e-commerce, launching Al-Dawaa Plus cross-border commerce, and building AI systems such as a WhatsApp pharmacy chatbot, AI-generated IVR and RAG-based UAT automation.
- Which platforms and technologies does Ahmed Rady work with?
- SAP Commerce Cloud (Hybris), Magento, SAP ERP and OMS integration, payment gateways, FarEye, Chatlayer by Sinch, n8n, RAG pipelines, OpenAI, Gemini and Claude APIs, Dynatrace, Docker and Cloudflare.
- Where is Ahmed Rady based?
- Dammam and Al Khobar in the Eastern Province of Saudi Arabia, working in Arabic and English.
- Is Ahmed Rady available for consulting?
- Yes, for healthcare and pharmacy e-commerce, SAP Commerce Cloud programs, and AI-enabled delivery automation in the GCC. Write to contactus@omniplanner.org.